Top 5 Photo and Video Apps in Kenya Q3 2025

In the third quarter of 2025, the unified platform performance of the top five photo and video applications in Kenya showcased some interesting trends.

CapCut - Video Editor from Bytedance Pte. Ltd saw a gradual increase in weekly downloads, peaking at about 66K in late September. Weekly revenue experienced fluctuations but remained around $4K throughout the quarter. Active users started strong at 1.1M, dipped in the mid-quarter, and closed at approximately 1.06M.

Instagram maintained a steady presence with weekly downloads reaching a high of 130K in early August. Revenue saw a slight downturn, ending the quarter near $2K. Meanwhile, active users remained robust, averaging over 4M weekly.

Snapchat demonstrated consistent growth in active users, starting at 2.9M and reaching over 3M by the end of September. Weekly downloads peaked at about 76K in early August. Revenue trends fluctuated, with a peak near $1.9K in September.

YouTube showed stable active user numbers, maintaining over 20M weekly. Downloads were steady, with a slight dip in late September. Revenue increased, peaking at around $4.9K at the quarter's end.

Google Photos: Backup & Edit experienced a steady increase in downloads, reaching 14K in early September. Active users remained strong, averaging over 6.3M weekly. Revenue showed a mild increase, ending the quarter at about $2.1K.

These insights, based on data from Sensor Tower, offer a glimpse into the dynamic landscape of photo and video applications in Kenya. For more detailed analytics, visit Sensor Tower.